Return to Twickenham for Six Nations
This Saturday will be a most welcome return to Twickenham for England and Wales fans alike, as old rivalries are sparked up once again as England take on Wales in the Six Nations, in front of 82,000 people.
Right now, this feels particularly relevant and poignant. Because the last time England played at home in this tournament, it was to an empty stadium. This Saturday will be very different indeed.
I for one cannot wait to see and hear 82,000 avid rugby fans, cheering on their home nations. The sounds of Swing Low and Bread of Heaven, filling the Twickenham air. For either side, win lose or draw, this is going to be a magnificent moment for the tournament and for the sport.
From a Freemans Event Partners perspective, it’s also particularly poignant for us because we do have skin in this particular game.
For nearly ten years we have provided hospitality services to Twickenham Stadium. It started in 2014 with a takeover over mobile catering services at the stadium, and delivery of the Rugby World Cup as a host venue. Fast forward to 2018, we launched Union15 Bar & Grill, this was the first semi-permanent food retail outlet of its kind, a ground-breaking concept and partnership.
Then, also in 2018, our partnership was renewed and expanded to manage 40+ food and beverage outlets, serving more than 2,000,000 customers per year.
Our longstanding relationship with Twickenham is a point of immense pride within the entire Freemans Event Partners Family. Over the last ten years we have worked closely with the team at Twickenham Experience Ltd, delivering truly ground-breaking work.
You could almost say that Twickenham is our home away from home. Over the last year or so, it’s been a little quiet and subdued… but that’s all about to change when 82,000 hungry and thirsty rugby fans come walking up Whitton Road!
I’ll leave you, with one final point. Who remembers the last time England played Wales at Twickenham during the Six Nations? It was in 2020, just before COVID struck, and it was a 33-30 thriller of titanic proportions.
Here’s hoping this Saturday is the same!