Blog

Gloucester Rugby employs local talent to improve guest experience


Gloucester Rugby’s bars offering at Kingsholm Stadium has been revamped thanks to Freemans Event Partners, who will be managing all the Club’s bars across the site. A Gloucester-based, family-owned business, Freemans Event Partners has been working with the team at Kingsholm for over 20 years to provide the fans a varied food offering. It is […]

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Freemans Event Partners marks 40-year partnership with Silverstone


From a single outlet to multi-service event provider: Freemans Event Partners celebrates its partnership with Silverstone. This weekend, as Silverstone hosted the Moto GP, Freemans Event Partners marks almost four decades of supporting the venue with its food and drink offering. The home of British motor racing, Silverstone attracts over 2 million visitors per annum, […]

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New reusable cup system introduced at Gloucester Rugby FC


Gloucester Rugby has achieved another first for sustainability and has gone completely carbon-neutral on the reusable cup system used at the Kingsholm Stadium for the 2021-22 season. We have enlisted the support of Event Cup Solutions who launched the ONE Planet ONE Chance® Reusable Cup System – a fully managed, sustainable reusable cup system which […]

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The ‘final mile’ for brand activation


An integral part of the services we offer at Freemans Event Partners is what we term brand partnerships. What this means in practice is supporting our venue clients in activating their sponsorship agreements with brands during an event. Or in some cases, working with a single brand at multiple events. It’s about becoming the link between the sponsor […]

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Future trends in event planning


Following the Government’s roadmap announcement – which gives the go-ahead for indoor performances and smaller events from May 17 (with social distancing), and large-scale events from June 21 – many event organisers and venues are planning live events in some capacity this summer. This is positive news for our industry, but we are remaining pragmatic. If the […]

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Return of Live Events


Dialling up – how to plan, rebuild and resource for the return of live events 2020 – a year of postponements, cancellations, hope and renewed frustrations. There were so many times during the last year when the lights got turned on then off again in the events market. The unpredictability of the situation was one […]

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