Gloucester Rugby employs local talent to improve guest experience

Gloucester Rugby’s bars offering at Kingsholm Stadium has been revamped thanks to Freemans Event Partners, who will be managing all the Club’s bars across the site.

A Gloucester-based, family-owned business, Freemans Event Partners has been working with the team at Kingsholm for over 20 years to provide the fans a varied food offering. It is also partner to some of the biggest venues and events in the UK, providing services from food and drink, through to payment solutions, logistics and brand partnerships.

This new set up includes exclusive agreements with brewers Greene King and Stowford Press. Freemans Event Partners is also looking to partner with other categories be it local or national to further enhance the customer experience.

Lance Bradley, Gloucester Rugby’s CEO said, “We have been working hard to improve the experience of fans and other visitors to Kingsholm, and we’re looking forward to working with Freemans Event Partners in our bars throughout the site.

“Freemans Event Partners is a local company, and like us have a strong bond with the Gloucester community. We’re looking forward to welcoming fans back into the stadium and bars to try the new service.”

Stephen Freeman, CEO at Freemans Event Partners said, “I’m incredibly proud of partnerships we’ve established at sites like Silverstone, Twickenham & the PGA European Tour.

“However, being a local lad and a long-time fan of the Cherry and Whites, this partnership feels particularly special – I’m proud that we are continuing to work with Gloucester Rugby.

“The connection between a community and its local sports team is a magical one – especially in these recent challenging times.”

For more information about our matchday hospitality options, please email

Copyright: Gloucester Rugby




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