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The Objective

To build and run 22 bars and activate the Nestle and Coca-Cola brands across the greenfield site of Victorious Festival in Portsmouth.

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Marquee Bars

The Bars division deployed 22 marquee bars at the festival spanning 545 metres in total. Freemans Event Partners Bars organised and trained a workforce of 600 casual team members to serve 200,000 eventgoer...

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Nestlé Confectionery Emporium

Our Brand Partnerships division created and delivered the Nestlé Confectionery Emporium. Over the 3 day event, 7,400 bags of Aero Melts™, 8,000 bags of Rowntree Squidgy Swirls™, and 45,600 packets...

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Coca-Cola Sampling

The Brand Partnerships team also amplified the brand activation with a Coca-Cola sampling truck throughout the event. Our promo team handed out over 20,000 Coke Zero cans for thirsty festival-goers to experience. Consumers had the...

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Victorious Festival 2022

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