The Objective
Freemans Event Partners worked with KitKat to sample 60,000 of their new 4 Finger KitKat Orange to consumers with an aim to drive brand awareness and sales uplift in nearby stores.
3x City Centres
The samplings took place over February half term in Bristol, Birmingham and Cardiff city centres, in some of the busiest streets with the highest footfall. Even Storm Eunice didn’t stop the energetic team from delivering!
A hu...
The Solution
The team branded up a 4×4 vehicle, including a personalised number plate!
Uniforms were provided for the sampling team consisting of a branded coat, satchel, and bright orange hat.
Passers-by enjoyed ...
The Results
The new 4 Finger KitKat Orange received great feedback from consumers on the streets of Bristol, Birmingham and Cardiff due to it’s great taste and stand out branding!
- 60,000 KitKat Orange sampled over t...
