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The Challenge

Jack Daniel’s & Coca-Cola launched brand new alcoholic ready-to-drink (ARTD) cans in a perfect serve collaboration between the two iconic brands. Working with our longstanding partner Coca-Cola, our brief was to get cans in hands and liquid on...

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Our Approach

Freemans Event Partners (FEP) converted an American style truck for perfect serve samples to be distributed from, along with photo opportunities and activities to increase dwell time at the activation. To elevate the experience, branded games were...

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The Impact

  • Return on investment (ROI) was evident as the tour played a key role in propelling the Jack Daniel’s & Coca-Cola Ready-To-Drink (RTD) to become the leading ARTD in Britain


  • Increase in ba...
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Jack Daniel's & Coca-Cola Truck

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