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Freemans Event Partners has been involved in some of the largest and most iconic events over the years. However, there aren’t many events as iconic as the Commonwealth Games.


From the 29th July to the 8th...

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Flavours of the Commonwealth

Freemans Event Partners created bespoke menus on its catering units to reflect the diversity, and the flavours of the Commonwealth. Some of the dishes created especially for The Games included: ‘The Chicken Tikka Dog’, ‘Re...

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Supporting Local Business

To support the many local independent traders of Birmingham, Freemans Event Partners also put together a unique line-up of local and UK-based concessionaires. Some highlights from the line up include ‘the UK’s premier Indian food truck’ Oh...

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Wayfinding Signage

Over 1.5 million people attended The Commonwealth Games. To help this huge number of visitors find food and drink offerings to suit their tastes and needs, Freemans Event Partners created food and drink maps to direct footfall.

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Environmental Focus

Freemans Event Partners also helped to support waste disposal and green practices at The Games. This included providing recycling trellis and on-screen content, which displayed messaging around responsible waste disposal and positive environmental...

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Bars and Grab & Go

Freemans Event Partners Bars Division operated 29 bars across 6 locations. Employing a local workforce of 208 casual staff who completed over 1400 individual shifts over the event...

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Our Logistics division ensured our Catering, Concessions and Bars outlets were well stocked during the event. Where possible, stock and ingredients were purchased from suppliers in the We...

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As Official Bank Partner of the Commonwealth Games, Chase appointed Freemans Event Partners to amplify their sponsorship across the West Midlands and improve event payment processing. ...

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