Food & Drink Carbon Labelling to Appear at Leading Sporting Events
A host of the UK’s most iconic sporting events, including the Six Nations, the FA Cup Final and the Cheltenham Gold Cup, are set to provide fans with cutting edge carbon footprint information about the food and drink they choose to purchase.
The move comes thanks to a new partnership struck between Freemans Event Partners, the UK-based multi-service event partner, and food sustainability experts Klimato. The deal will allow carbon labelling information to be placed on menus provided by Freemans Event Partners at venues including Wembley Stadium, Lord’s Cricket Ground and Twickenham Stadium.
The Klimato tool enables calculation of the carbon emissions created by each and every menu item that Freemans Event Partners provides. Meaning that the 15m guests across 400 events each year that the company caters for will be able to clearly see the carbon impact of the food and drink they choose.
The carbon impact of food is measured in kg of CO2e, a standard unit for measuring greenhouse gas emissions. For example, a typical beef burger might score 4.0kg CO2e, while a portion of fish and chips might score 1.8kg CO2e and a vegan falafel salad might score 0.4kg CO2e.
At the same time, Freemans Event Partners is undertaking a full review of its menus in order to update any existing recipes that score highly, where possible switching out certain ingredients or cooking methods to a more sustainable alternative. This will ensure as many dishes as possible have a low score and reduce the overall carbon footprint of the food and beverage offer at any event.
Simon Hanna, Chief Operations Officer, Freemans Event Partners, said: “More and more consumers are interested in making sustainable food and drink choices and this new partnership with Klimato will enable them to do that just as easily when at some of the UK’s biggest events, as when they are at home.
“The technology means we can also look to optimise every dish on our menu to ensure it has the lowest carbon impact possible without losing any of the great taste and quality we are known for. Watch this space, there will be more to come.”
Carbon labelling across Freemans Event Partners’ network will be going live early this year, meaning guests can expect to see full information on menu items for the busy Spring and Summer sporting events calendar.
ENDS
About Freemans Event Partners
Freemans Event Partners is a multi-service event partner, enabling the UK and Europe’s most prestigious venues and stadia to deliver outstanding fan and spectator experiences. The business reaches more than 15 million people, across more than 400 events each year.
Clients include Silverstone Circuit, Twickenham Stadium, Lord’s Cricket Ground, Wembley Stadium, the European Tour, the Cheltenham Races and the Badminton Horse Trials; and the business operates at events as diverse as the Formula One and Moto GP British Grand Prix, the Six Nations, the Grand National, the Ryder Cup, the Commonwealth Games, the Ashes, Major League Baseball, NFL and, the FA Cup.
Services include bespoke food and beverage solutions, end-to-end payment technology, end-to-end logistics, full procurement chain, facilitation of global brand partnerships, and providing practical workforce solutions. Freemans Event Partners also works with leading brands, such as Moët & Chandon, Coca-Cola, Nestlé and Mastercard to deliver high-impact consumer brand activations.
Established in 1975, the family-owned company has grown from a single fish and chips outlet at Silverstone to an operation that can provide a bespoke offer to large events, venues, and experiences, anywhere in the UK and Europe.
About Klimato
Klimato is a food sustainability start-up working globally to help the food service industry to decarbonise one meal at a time. Klimato helps food businesses to calculate, communicate, report and reduce their food-related carbon impact. Klimato’s carbon impact labels help consumers make more informed choices about what they eat to help tackle climate change.
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