Case Studies

Jack Daniel’s & Coca-Cola Truck Tour

Jack Daniel’s & Coca-Cola launched brand new alcoholic ready-to-drink (ARTD) cans in a perfect serve collaboration between the two iconic brands. Working with our longstanding partner Coca-Cola, our brief was to get cans in hands and liquid on lips all around the UK to a total of 1.6 million consumers.

Ryder Cup 2023

From 27th September to 1st October 2023 Freemans Event Partners transported its world-class operation to Rome for the iconic Ryder Cup at Marco Simone Golf & Country Club. Team Europe took home the sought-after trophy with Team USA losing out by 5 points.

Gloucester Rugby Club

The objective was to enhance the customer experience, leaning on the expertise of FEP as one of the UK & Europe’s leading Event Solutions Providers, inevitably leading to increased revenue on matchdays, reduced queue time as well as improve the service and range of offers in the hospitality boxes.

Birmingham 2022: Commonwealth Games

Freemans Event Partners headed to Birmingham 2022, deploying its Concessions, Catering, Bars, Logistics and Technologies divisions, as the prestigious international event returned to the UK for the first time in 20 years.

Victorious Festival

Freemans Event Partners built 22 bars and activated the Nestle and Coca-Cola brands at Victorious Festival.

NFL at Wembley Stadium

Freemans Event Partners provided Jacksonville Jaguars fan zones and and a plethora of American street food for the NFL at Wembley Stadium.

Burghley Horse Trials

Freemans Event Partners provided an outstanding food & beverage experience at Burghley Horse Trials, ensuring the quality and diversity of the offering appealed to the premium eventgoer.

Lord’s Cricket Ground

Our objective was to enhance the public catering experience for members and eventgoers at Lord’s Cricket Ground by providing high-quality food and effective queue management and payment systems.

KitKat Orange Sampling Activation

Freemans Event Partners worked with KitKat to sample 60,000 of their new 4 Finger KitKat Orange to consumers with an aim to drive brand awareness and sales uplift in nearby stores.

AA Grade Accreditation in Storage and Distribution

BRCGS Accreditation Freemans

In 2021, we maintained our AA Grade BRCGS certification in storage and distribution for the seventh consecutive year.

Car Park Panto and Coca-Cola

We worked with Car Park Panto on their Horrible Histories presents ‘Horrible Christmas’ tour, comprising of 38 shows, 15 venues, 15,000 cars and 35,000 customers.

Twickenham

We have been delivering the public catering offering at Twickenham Stadium since 2014 and have grown into providing a multi-service event solution to the venue.

Rowntrees’ Randoms

Consumers at Victorious Festival had the chance to ‘let [their] random side out’ with selfie frames and a range of brightly coloured fancy dress items as part of an immersive product exposure campaign for Rowntrees Randoms.

Doritos

Our challenge was to create a branded food outlet using Doritos as a base for a nachos product. Transforming one of our own catering outlets and a placement opportunity at Winter Wonderland led to fantastic results.

Ben & Jerry’s

Tasked with a mission to enter the events market, we designed, built and now operate a fleet of Ben & Jerry’s Ice Cream outlets.

Silverstone

Our complete event solution services are deployed across the Silverstone event calendar; from public catering, bar units, independent food and drink outlets to payment and connectivity solutions, brand activations and logistics supply chain for all on-site outlets.