Lord’s Cricket Ground names Freemans Event Partners as Food & Beverage partner
Freemans Event Partners has agreed a long-term partnership with Marylebone Cricket Club (MCC) to deliver a range of event solutions at Lord’s Cricket Ground, one of the most iconic sports venues in the world.
The new multi-year agreement follows a successful trial period in 2021 and will see Freemans Event Partners managing a major part of the public catering offering and all payment solutions to deliver leading food and drink options for visitors at the venue.
By growing the breadth and diversity of the public food and beverage offering, Freemans Events Partners will support the venue in enhancing the customer experience further, broadening the public catering footprint on multiple levels across the whole site.
Freemans Event Partners has designed bespoke menus and brand-new outlets exclusively for Lord’s Cricket Ground ensuring the food and beverage offering matches the customer demographic of the venue.
As a leading ISO and PCI compliant provider, Freemans Event Partners will also deploy industry-leading payment technology solutions across the venue, enabling spectators to make fast and reliable card transactions. Freemans Event Partners will manage payment processes and payment hardware across all point-of-sale locations within the venue, including the food outlets, bars, Lord’s Tavern and hospitality suites. The payment systems will be fully integrated with the venue’s digital POS platforms.
Andy Muggleton, Assistant Secretary (Commercial), MCC commented: “Having worked with Freemans Event Partners in 2021, we are delighted to have agreed this long-term partnership that will ensure our food and beverage offering continues to be of the finest standard our visitors expect. We’re looking forward to welcoming spectators to Lord’s this season and providing them with a memorable experience, both on and off the field”.
Freemans Event Partners provides event solutions to over 400 of the UK and Europe’s biggest events and venues, from Silverstone, Twickenham and The DP World Tour to the Boomtown Fair and Victorious festival.
A family-owned business, which began life in 1975 as a single fish and chips outlet at Silverstone, Freemans Event Partners now offers a full range of services to iconic venues and festivals from catering, bars, concessions and product wholesale through to payment solutions and brand partnerships.
Stephen Freeman, CEO at Freemans Event Partners adds: “Over the years we have built a strong reputation delivering innovative and elevated food and beverage solutions for some of the most iconic events in the country. The opportunity to develop a premium offering alongside one of the most esteemed and historic sporting venues in the world is a momentous and hugely exciting project for us. We really appreciate Lord’s Cricket Ground’s trust in our ability to deliver an enhanced customer experience.
“This appointment is testament to the hard work and dedication of the entire Freemans Event Partners team and we look forward to a being part of the international cricket calendar.”
Notes to editors:
To download imagery of Lord’s Cricket Ground for use with this story, please click here. Credit: MCC/Jed Leicester
To download food imagery from Freemans, including the Payment Pin Pad product for the payment solutions, please click here. Credit: Freemans Event Partners
About Freemans Event Partners
Freemans Event Partners is a family-owned business, established in 1975 by Stephen Freeman Senior. The company has grown from a single fish and chips outlet at Silverstone to now operating across a wide range of iconic events and venues, from sporting events and tournaments to music festivals and immersive experiences.
Freemans Event Partners provides a multi-service offering bespoke to each event and venue. From building food and beverage villages to deploying payment solutions and brand activations, covering every aspect of the event delivery to enhance the customer’s experience.
Over the past 45 years, the business has grown to reach over 15 million people at more than 400 events each year across the UK and Europe.
About Marylebone Cricket Club
There are few clubs in the world that have made as big an impact on any sport as MCC has made on cricket. From its iconic ground in North London, MCC has led the game for over 200 years and helped take it from a national pastime to a global obsession. Everything we do is for the good of the game; from working with local communities to growing cricket’s global influence.
Founded in 1787, MCC is recognised as the sole authority on the game’s Laws. There are approximately 18,350 Full and 5,500 Associate Members of MCC.
About Lord’s Cricket Ground
At MCC’s heart is Lord’s, the Home of Cricket. Taking care over every detail, we’re dedicated to growing its reputation as the most celebrated and admired venue in cricket.
The first match ever played at ‘Lord’s Cricket Ground’ was in 1787, when businessman, Thomas Lord set up a new ground in what was then known as Dorset Fields. Moving twice since then, in 1811 and 1814, Lord’s Ground has resided at its current location in St John’s Wood for over 200 years.
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