Freemans Event Partners launches Costa Coffee into the event space

A new partnership between Freemans Event Partners and Costa Coffee has officially launched at the Betfred British Masters which took place at the Belfry between 5-8 May 2022.

The collaboration is one of the first to bring the Nation’s Favourite Coffee Shop* into the events world.

Costa Coffee will serve everything from breakfast to lunch and sweet treats through to its signature range of handcrafted hot and cold drinks. Costa Coffee Now Serving M&S Food will also be available.

Stephen Freeman, CEO of Freemans Event Partners explains:

“Coffee has always been a consistently high seller in our concessions and Costa Coffee is the most recognisable coffee brand in the UK. So, taking the lead in delivering an innovative high street coffee shop experience into the event channel is an exciting prospect.

“When we look at the coffee market, UK branded coffee shops are forecasted to reach over £5bn in sales by the end of 2023. There’s tremendous growth to be found here. So, to bring something this unique to the market and to launch at the British Masters, where we have a strong track record in providing unique hospitality offerings for spectators, we’re certain this outlet will be popular with customers.”

Research by the Centre for Economics and Business Research revealed that 95 million cups of coffee are enjoyed by UK consumers every day, and now the UK branded coffee shop market has recovered to 87% of its pre-pandemic value.

Stephen adds:

“From now until December, we will be working with Costa Coffee across a number of events. This will include the likes of the Royal Cheshire Show, the Formula One British Grand Prix and Silverstone, the BMW PGA Championship and multiple fixtures at Twickenham.”

Marian Fagbemiro, Costa Coffee Corporate Partnerships Director comments:

 “We’re really excited to be working with Freemans Event Partners to bring our new Costa Coffee mobile outlet to some amazing live events this year, starting with the British Masters. The new Costa ‘store’ provides coffee fans with all their favourite Costa products, including our new summer menu and Costa Coffee Now Serving M&S Food range. No matter the location, customers will be able to enjoy their Costa food and drink in the heart of any live event.”



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 About Freemans Event Partners 

Freemans Event Partners was established in 1975 by Stephen Freeman Senior. The company has grown from a single fish and chips outlet at Silverstone to now operating across a wide range of iconic events and venues, from sporting events and tournaments to music festivals and immersive experiences.

Freemans Event Partners provides a multi-service offering bespoke to each event and venue. From building food and beverage villages to deploying payment solutions and brand activations, covering every aspect of the event delivery to enhance the customer’s experience.

Freemans Event Partners provides event solutions to over 400 of the UK and Europe’s biggest events and venues, from Silverstone, Twickenham and DP World Tour to the Boomtown Fair and Victorious festival.

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