Freemans Event Partners appoints new Chief Operating Officer to support domestic and international growth

Freemans Event Partners (FEP), the UK based multi-service event and venue solutions provider, has appointed Simon Hanna as its new Chief Operating Officer.

The appointment will facilitate the operational delivery of a five-year strategic plan, overseeing the implementation of a sustainability roadmap, further enhancing the customer experience through innovative hospitality, food and beverage and payment solutions at events and venues both in the UK and overseas.

Simon joins FEP following previous roles in multi-site, regional and national level operations, including his most recent position as Regional Operations Director of Food & Beverage with The Jockey Club Cheltenham and South West. During that time, Simon led the development and implementation of the Jockey Club Net Zero by 2027 sustainability strategy with his team. Alongside his extensive operational experience in large-scale food and beverage events and developing multi restaurant, bar and hospitality concepts, he earlier forged his career within the independent, branded, country house and corporate hotels sector.

Commenting on his new position, Simon Hanna said: “I am looking forward to bringing my wealth of operational experiences to the team at Freemans Event Partners and building upon what is already a great operational business and further delighting our customers and clients alike in the future.”

Stephen Freeman, Chief Executive Officer, Freemans Event Partners, said: “This is an incredibly exciting time for our business and we are thrilled to welcome Simon.

“We are looking forward to benefiting from Simon’s experience and expertise, as we look to take the business forward both in the UK and internationally. With the summer of sport in full swing, 2023 is already looking like a bumper year for us and this new appointment underlines our strategy of driving growth through partnerships with best-in-class venues and partners across the world.”

FEP currently delivers more than 400 events each year, reaching more than 15 million people, at venues including Lord’s Cricket Ground, Silverstone Circuit, Twickenham Stadium and many more. The business is targeting new markets and has been laying the foundations for international expansion for some time.


About Freemans Event Partners

Freemans Event Partners is a multi-service event partner, enabling the UK and Europe’s most prestigious venues and stadia to deliver outstanding fan and spectator experiences. The business reaches more than 15 million people, across more than 400 events each year.

Clients include Silverstone Circuit, Twickenham Stadium, Lord’s Cricket Ground, Wembley Stadium, the European Tour, the Cheltenham Races and the Badminton Horse Trials; and the business operates at events as diverse as the Formula One and Moto GP British Grand Prix, the Six Nations, the Grand National, the Ryder Cup, the Commonwealth Games, the Ashes, Major League Baseball, NFL and, the FA Cup.

Services include bespoke food and beverage solutions, end-to-end payment technology, end-to-end logistics, full procurement chain, facilitation of global brand partnerships, and providing practical workforce solutions. Freemans Event Partners also works with leading brands, such as Moët & Chandon, Coca-Cola, Nestlé and Mastercard to deliver high-impact consumer brand activations.

Established in 1975, the family-owned company has grown from a single fish and chips outlet at Silverstone to an operation that can provide a bespoke offer to large events, venues, and experiences, anywhere in the UK and Europe.

Media enquiries

For all media enquiries, including interview requests, imagery and more information, please contact the team at Fleet Street Communications.

All posts
Freemans Logo