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From 27th September to 1st October 2023 Freemans Event Partners transported its world-class operation to Rome for the iconic Ryder Cup at Marco Simone Golf & Country Club. Team Europe took home the sought-after trophy wit...

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The Client Objective

To enhance the customer experience by delivering an outstanding public food & drink offering, premium sponsor activations and payment processing across the event serving the record-breaking crowd of 271,000 spectators.

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The Taste of Italy

Our Concessions division worked with local operators to provide an authentic Italian experience. Eventgoers were able to choose from a whole host of food stalls serving Italian classics such as pizza, pasta and gourmet olives, to fried octopus san...

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Bars and Grab & Go

Our Bars division built and ran marquee bars from which nearly 500,000 drinks were served during the event to thirsty spectators. To help golf fans get back to the action faster, 45 hawking team members were deplo...

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Premium Sponsor Activations

Our Brand Partnerships team delivered bespoke activations for several of the Ryder Cup sponsors including Pepsi, Peroni, Hilton, Citibank and Elijah Craig. These included bespoke bar builds, branded POS and merchandise, uniform for team members an...

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Building an Italian Supply Chain

Whilst upholding the globally recognised BRCGS accreditation, our Logistics division built a robust and responsive supply chain delivering high quality stock to all public food & drink outlets. Working with international consultants and levera...

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Wayfinding and Signage

Our Group Marketing division enhanced the customer experience by delivering a variety of signage to help consumers around the 350-acre site, with over half of consumers using these touch points to navigate. The team also ensured food & beverag...

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The Result

  • 91% of spectators rating the variety of food & drink satisfying to very good
  • 4,000+ team members delivering the Freemans Event Partners operation
  • 1 million+ meals &...
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Ryder Cup 2023

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