To enhance the public catering experience for members and eventgoers at Lord’s Cricket Ground by providing high-quality food and effective queue management and <a href="https://freemanseventpartners.co.uk/technologies">event payment processing systems</a>.

THE OBJECTIVE

Freemans Event Partners designed bespoke menus and brand-new outlets exclusively for Lord’s Cricket Ground ensuring the food and beverage offering matched the premium customer demographic of the venue. Our team built two new high-volume outlets that produced fantastic food consistently, even at the busiest times. These were complemented with a diverse food offering, broadening the public catering footprint on multiple levels across the whole site.

BESPOKE OUTLETS AND MENUS

As a leading ISO and PCI compliant provider, we also deployed industry-leading payment technology solutions across the venue, enabling spectators to make fast and reliable card transactions to cut queue times.
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Queue management systems were implemented, making consumers aware of the wait time and encouraging them to read the menu before ordering by scanning a QR code to download the Lord’s app.
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Food maps were installed around the venue, allowing consumers to make an informed choice after viewing the breadth and depth of the food offering as well as taking into account their dietary requirements. To support sustainability, recycling dividers have been placed conveniently between outlets, encouraging cricket fans to recycle their cans.

ENHANCING CUSTOMER EXPERIENCE

flexible and tailored menus for catering concessions

THE OBJECTIVE

BESPOKE OUTLETS AND MENUS

ENHANCING CUSTOMER EXPERIENCE

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