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Freemans Event Partners (FEP) has been a catering partner and supplier to Gloucester Rugby for decades, having first started working with the giants of Southwest rugby in the 90s. For majority of the working relationship, FEP has acted as a cateri...

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The Objective

The objective was to enhance the customer experience, leaning on the expertise of FEP as one of the UK & Europe’s leading Event Solutions Providers, inevitably leading to increased revenue on matchdays, reduced queue time as well as improve th...

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Increased Revenue

The positive effect FEP has had over the last year can be seen in the customer feedback and the financial performance. In the first season of full operational management (2021-2022), FEP increased revenue by 26% from the previous season. Revenue i...

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Reduced Queue Times

To increase the efficiency of the bar operation during peak periods, FEP increased the efficiency and frequency of our training sessions, set service levels, and maintained operational capabilities. The efficiency of the bar operation is partially...

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Improved Corporate Hospitality Experience

Since 2021 FEP has improved the facilities in all the 38 hospitality boxes, corporate hospitality restaurants and public bars at Kingsholm Stadium. FEP installed top of the range bar fridges and stocked them with a greater variety of quality bever...

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Social Responsibility

Over the last six years The Going the Extra Mile (GEM) Project has been committed to helping people overcome challenges to employment and move them closer towards or into work, including self-employment. Through working with GEM, FEP has brought o...

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