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Christmas Panto Drive-In Coca-Cola

A DRIVE-IN PANTOMIME FOR THE FAMILY


We worked with Car Park Panto on their Horrible Histories presents ‘Horrible Christmas’ tour, comprising of 38 shows, 15 venues, 15,000 cars and 35,000 customers. We set up a partnership with Car Park Panto and Coca-Cola to promote their recycling...

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INTEGRATED CAMPAIGN ACROSS THE TOUR


Brand Partnerships managed Coca Cola’s sponsorship to showcase their recycling messaging across the tour, which included:

  • Branding across all digital platforms (website, social media and email)
  • Social Media Competitions
  • ...
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A SUCCESSFUL PARTNERSHIP


The drive-in pantomime tour delivered a fantastic family experience and some great results for Coca Cola:

  • 1,000 goodie bags distributed
  • 35,000 total event footfall
  • 3.5m large screen impressions Large screen impressio...
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Christmas Car Park Panto Coca-Cola
Coca-Cola Car Park Panto
Christmas Coca Cola Car Park Panto


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